Material AF is Live: A New Material Brand Experience
Updated: Aug 23
The wait’s over. The new Material AF™ website just dropped.
This isn’t another beige corner of the internet it’s the newest and one of the boldest spaces in the built environment.
Here’s what you’ll find in time:
AF Audits™ + AF Five Scorecards™ → Brutal, unfiltered ratings that call it like it is.
Advisory Firepower → Branding, design, strategy, and operations support to help material manufacturers level up and oust the competition.
AF Wire™ → Our official feed of audits, insights, and fearless trend drops.
We built this platform for one reason: to torch the beige and fuel the bold.
For material manufacturers who want to build a stronger material brand experience and rise above forgettable material experiences, flat collateral and swag that bores.
For architects + designers who crave unforgettable material experiences.
Dive in. Explore the site. And if you’re a material manufacturer, send us your dream-client kit, the one you’d drop if everything was on the line.
No Beige. No Boring. Just Material AF™.
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