TORCH BEIGE.
MATERIAL AF
TM
Material AF™ isn’t here to blend in. We’re here to torch the beige.
Too many material experiences fall flat. Crooked labels, sloppy cuts, dusty boxes, boring collateral. That crap doesn’t spec.
We flip the script. Material AF™ is the first-ever bold content platform and brand audit engine built to expose what’s hot (and what’s beige) in the built environment. Using the AF Five Scale™ + AF Five Scorecard™, we audit, rate, and call it like it is. Then share the results where it matters most: in front of architects, designers, and specifiers. Every audit sparks exposure, brutal honesty, and a roadmap to improvement.
But we don’t just critique. We rebuild. Our advisory works with material manufacturers to elevate every brand touchpoint - samples, kits, packaging, collateral, swag, strategy, and even internal operations.
We help you streamline inefficiencies, sharpen your brand, and transform your materials into unforgettable experiences that drive specs, leads, and ultimately sales.
With decades inside the global materials world, we’ve built brands, fabricated sample experiences, collaborated with visionary designers, and led growth for companies competing against the biggest players in the industry. We know what it takes to win.
Material AF™ = the audit that calls it out + the advisory that fixes it.
No Beige. No Boring. Just Material AF™.
CLIENTS + COLLABS
Success Stories
From audit to evolution these are the bold material brands, fearless marketers, and forward-thinking makers who’ve gone Material AF™ to sharpen their strategy, torch the beige, and build what’s next.
CONTACT
Think your brand can hang? Prove it. Audits, collabs, overhauls... whatever it takes to torch the beige and own your space in the design-build world. Material AF™ is where it happens.