THE AUDIT THAT CALLS IT OUT. THE AGENCY THAT FIXES IT.

Expose the weak. Build the bold.

Material AF™ isn’t just an audit - it’s the wake-up call to level-up.

We torch the beige, expose what’s weak, and rebuild it bold so your material brand dominates in the built environment.

THE AUDIT

UNLEASH THE AUDIT

Material AF™ isn’t a checklist. It’s a system built to torch the beige and flip weak material experiences into bold brand power. From the first critique to the final spotlight, every step is designed to expose, rebuild, and put your brand right where it matters. In front of the architects, designers, and creatives who spec.

AF Audit Engine™

Brutal Truth

We rip into your full material brand experience - samples, kits, packaging, collateral, docs, swag. Nothing escapes the critique.

AF Five Scale™

Bold Standard

Our brutal honesty meter. From AF1 (forgettable beige) to AF5 (bold + unforgettable), this is the new industry standard.

AF Five Scorecard™

Full Breakdown

Detailed breakdown across every touchpoint: arrival vibes, unboxing, fit + finish, collateral, sustainability. What hits. What flops.

Level Up

Brand Power

We don’t just critique — we rebuild. Branding, design, strategy, operations. We show you how to oust competitors, win more specs, and grow your business.

Share the Spotlight

Big Exposure

Your audit doesn’t stay in the dark. We drop results right in front of architects, designers, and specifiers — the exact people who spec and influence the buy.

AF AUDIT HALL OF FLAME

Meet the material brands that had the guts to send it. We audited their material experiences, scored them on the AF Five Scale™, and gave the design world an unfiltered look. This is where credibility meets courage. Welcome to the AF Audit™ Hall of Flame.

“AF Audit was mindful, informative and provided us with further insight to improve our marketing/branding efforts. The Scorecard provided, and its outlined detail, was thorough and gave a good understanding of the overall material experience from biophilic brilliance to acoustic experience; all of which captures the essence of our sustainability efforts and market focus. We appreciate the opportunity to partner with AF Audit to improve our go-to-market strategy and sampling offering to the A&D community."

Vanessa Lindbeck, Director of Sales & Operations

Greenmood