THE AUDIT THAT CALLS IT OUT. THE ADVISORY THAT FIXES IT.

Expose the weak. Build the bold.

Material AF™ isn’t just an audit - it’s the wake-up call to level-up.

We torch the beige, expose what’s weak, and rebuild it bold so your material brand dominates in the built environment.

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UNLEASH THE AUDIT

Material AF™ isn’t a checklist. It’s a system built to torch the beige and flip weak material experiences into bold brand power. From the first critique to the final spotlight, every step is designed to expose, rebuild, and put your brand right where it matters. In front of the architects, designers, and creatives who spec.

AF Audit Engine™

Brutal Truth

We rip into your full material brand experience - samples, kits, packaging, collateral, docs, swag. Nothing escapes the critique.

AF Five Scale™

Bold Standard

Our brutal honesty meter. From AF1 (forgettable beige) to AF5 (bold + unforgettable), this is the new industry standard.

AF Five Scorecard™

Full Breakdown

Detailed breakdown across every touchpoint: arrival vibes, unboxing, fit + finish, collateral, sustainability. What hits. What flops.

Level Up

Brand Power

We don’t just critique — we rebuild. Branding, design, strategy, operations. We show you how to oust competitors, win more specs, and grow your business.

Share the Spotlight

Big Exposure

Your audit doesn’t stay in the dark. We drop results right in front of architects, designers, and specifiers — the exact people who spec and buy.