AF WIRE ™

Palet. scored AF4: bold design, dusty flaws, and beige done right. No Beige. No Boring. Just the raw truth.

Trueform Concrete - The AF Score is in Unleash the Audit We cracked open a material experience from Trueform Concrete  - handcrafted concrete products made in the USA. We ran it through our AF Audit Engine™ and dropped it on the AF Five Scorecard™ . The verdict? A brand with strong products, but a kit that missed key chances to show up with pride, punch, and presence. Let’s break it down. The AF Five Scale™ The new standard for material + brand experiences. It’s not about bud

AF Wire is live: brutal audits, bold insights, and fearless trend drops for material manufacturers who refuse to blend in.

We’re live. Material AF™ delivers brutal audits + bold insights to help material manufacturers stand out. No Beige. No Boring.