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AF WIRE ™


AF Five Scorecard™ - Palet.
Palet. scored AF4: bold design, dusty flaws, and beige done right. No Beige. No Boring. Just the raw truth.
Michael Bustin
Sep 74 min read


AF Scorecard™ - Trueform Concrete
Trueform Concrete - The AF Score is in Unleash the Audit We cracked open a material experience from Trueform Concrete - handcrafted concrete products made in the USA. We ran it through our AF Audit Engine™ and dropped it on the AF Five Scorecard™ . The verdict? A brand with strong products, but a kit that missed key chances to show up with pride, punch, and presence. Let’s break it down. The AF Five Scale™ The new standard for material + brand experiences. It’s not about bud
Michael Bustin
Aug 264 min read


Welcome to AF Wire
AF Wire is live: brutal audits, bold insights, and fearless trend drops for material manufacturers who refuse to blend in.
Michael Bustin
Aug 241 min read


Material AF is Live.
We’re live. Material AF™ delivers brutal audits + bold insights to help material manufacturers stand out. No Beige. No Boring.
Michael Bustin
Aug 231 min read
THE UNFILTERED VOICE OF MATERIAL BRANDS.
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