Welcome to AF Wire

Material AF™ isn’t just here to play in the materials industry. We’re here to torch the beige and raise the bar.

That’s why we created AF Wire™ - our official feed for everything bold in the world of materials, branding, and design.

Here’s what you’ll find on the Wire:

• AF Five Scorecards™ → Brutal, unfiltered material brand audits that call it like it is.

• Brand Insights + Trends → Bold takes on what’s shaping the future of material experiences.

• Tips + Quick Wins → Practical, no-BS advice to help material manufacturers level up.

• Movement Content → Manifestos, critiques, and the philosophy that fuels Material AF™.
  

Every post is designed to do one thing: uncover the beige and unlock the bold.

So whether you’re a material manufacturer looking to dominate, or a designer/specifier looking for what’s hot (and what’s not), this is your feed.

Welcome to AF Wire™. No Beige. No Boring. Just Material AF™.